Modernizing EFS’s Digital Presence
Engineered Fire Systems (EFS) has over 40 years of experience designing fire sprinkler and alarm systems. Over the years, the company has expanded into other areas, including exterior fire protection, IoT solutions, and fire safety education.
I originally joined to redesign the company’s website and improve its online presence. Since then, my role has expanded into building internal tools and leading IoT projects for clients, from planning and development to implementation.
- Role
- Software Engineering Manager
- Promoted from Full-Stack Software Engineer (Consultant)
- Industry
- Fire Protection Engineering
- Scope
- Website Development, SEO, Internal Tools & IoT Projects
Outcomes
Organic Traffic
+180%
Increase in search visitors
Search Impressions
+211%
Growth in Google visibility
Top 10 Search Queries
69
Non-branded Google searches
Website Inquiries
Weekly
Up from 1–2 per month
The problem
As EFS continued expanding its services and reaching new markets, its website needed to grow alongside the business. The existing site had an older design and limited visibility in search engines, leaving an opportunity to reach more potential customers online and make it easier for them to discover EFS’s services.
The approach
I started by redesigning the website with a cleaner interface, better navigation, and a stronger focus on SEO. Working closely with the team, I researched competitors, identified keyword opportunities, and improved the site’s structure and content to help EFS reach new customers through search.
As my role expanded, I began developing software beyond the website, including an internal tool for inspection scheduling and route planning. I also took on IoT projects for clients, building systems that allow remote monitoring and control of fire protection equipment. This work has involved both hands-on development and coordinating the technical side of projects, from planning solutions to getting them working in the field.
Engineering & Business Growth
Engineering
- 01
Website Redesign
Rebuilt the website with a modern, responsive design that makes it easier for visitors to explore EFS’s services, find relevant information, and get in touch with the team.
- 02
Website Performance
Improved website performance by optimizing images and assets, adding lazy loading, and reducing unnecessary scripts to make pages faster and more responsive.
- 03
Internal Tools
Built an internal tool to make inspection scheduling and route planning easier, while also helping the team with day-to-day IT and technical needs.
- 04
IoT Projects
Developed connected systems for EFS clients, including remote operation of a water cannon and remote monitoring and control of fire sprinkler systems using heat sensors and thermal cameras.
Product & Growth
- 01
SEO Research & Strategy
Worked with the team to research competitors, identify keyword opportunities, and plan a content strategy focused on reaching potential customers through search.
- 02
On-Page SEO
Improved site structure, metadata, and content to help EFS rank for relevant searches and make its services easier to discover.
- 03
Design Cost Estimator
Built an online estimator that gives potential clients a rough idea of project costs before reaching out, making it easier to explore EFS’s design services.
Toolkit
Web & CMS
- WordPress
- Next.js
- React
- TypeScript
- JavaScript
- HTML & SCSS
Data
- Prisma
- PostgreSQL
Cloud & APIs
- AWS
- Google API
IoT & hardware
- Arduino
- Raspberry Pi
- PyQt
- Home Assistant
Gallery
Pick a screen
Home: The first thing visitors see. It highlights EFS’s 40 years of experience and makes it easy to find the service they’re looking for.
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